How to be an Entrepreneur

Contents

Acknowledgements

Introduction

• Stereotypes
• You
• The Problem
• The difference between a Small Business Owner and an Entrepreneur
• The need for How to be an Entrepreneur
• How I came to write this book
• The Six Secrets of Self-Made Success
• Joining the community
• All for one, and one for all

The First Secret – Attitude

Simple Attitudes

• Responsible
• Principled
• Open
• Passionate
• Versatile
• Resilient

Complex Attitudes

• Small/Big
• Risk/Certainty
• Rich/Poor
• Respectful/Cheeky
• Luck/Strategy
• Confidence/Paranoia

The Second Secret – Opportunity

Finding or making opportunity

• Opportunities from passion
• Opportunities from skill
• Opportunities from contacts
• Opportunities from trends
• Opportunities from problems
• Opportunities from the unexpected

Opportunities to improve

Opportunity Stages

Opportunities for sales

Opportunities to improve your business

The Third Secret – Focus

Company Focus

• Find the Focus
• Keep the focus

Personal Focus

• Working at your best
• Getting Organised
• Thinking and Acting

Focussing your team

The Fourth Secret – Talent

The Talent System

• The principles of the Talent System
• Your team in the future
• Your Present Team
• The Talent Cake
• Recruiting talent using the Talent Cake
• Assessing using the Talent Cake

Your Own Talent

• Becoming Self Aware
• Where do you need/want to be?
• How will you develop?

Your Team

• Leadership
• Delegation

The Fifth Secret – Building

Building a lasting business

• Building a brand
• Company Attitude

Building a team

• Pilot (the entrepreneur)
• Flight Crew (management team)
• Cabin Crew (staff)
• Ground Support staff (funders and suppliers)
• Air Traffic Control (Advisers)

Building resources

Building systems

Building security

• RADAR
• Financial Planning

The Sixth Secret – Communication

The importance of great communication

• Leader
• Ambassador

Focus and Attitude

Walk the Talk

The Involvement Ladder

• Awareness
• Contact
• Two way communication
• Relationship
• Partnership
• Community

Always On

The End? The Beginning!

What’s next?

How to be an Entrepreneur – Live